DENLAR Fire Protection Names The O’Connor Company as 2014 Distributor of the Year

Once again, DENLAR Fire Protection is recognizing its top performing U.S. distributor by presenting The DFP Product Champion Award. This is an annual award given to the DFP distributor who most successfully champions their product line within their respective market( s). DENLAR has named The O’Connor Company of North and South Dakota as their 2014 Distributor of the Year.

The story of DENLAR’s success in The Dakota’s begins with The O’Connor Company. Before introducing the DENLAR line of fully integrated, pre-engineered fire suppression range hoods to their market; Engineers and Architects would council project owners away from allowing any “noncommercial” cooking to occur in a commercial facility. Generally, an inexpensive 30-inch cooktop would drive a requirement for $10-$15,000 worth of commercial-grade fire suppression based only on the classification of the building. Now that O’Connor is actively working to educate their market on the product category, DENLAR is seeing strong activity levels based around specification and design/build opportunities.

According to DENLAR Vice President, Sean Duffy, “The O’Connor Company is the right type of Distributor, especially for a niche product like ours. They understand how to leverage a unique, solution-based product line as a way to expand their own market presence. I cannot say whether DENLAR has been a large part of their overall growth, but I can say that they’ve been pivotal in ours.”

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